Chapter 6 - Keyword Optimization for Your Website

If you’re not familiar with the initials SEO, it stands for search engine optimization. This is the process of improving your rank in search engine results. In addition to optimizing your search engine rank, it is also an important component regarding which ads are displayed through AdSense which in turn affects your earnings. Some AdSense ads pay more than others, and it is the better earning ads you want displayed on your website. This is where the wise use of keywords in your website plays an important role in optimizing your AdSense advertising revenues.

Before optimizing your website with keywords you need to discover those that are the highest paying. There are many good keyword tools on the Internet, but starting out it is suggested that you use Google’s keyword tool in their AdWords program. This is why it is important that you join both AdSense and AdWords. Using the keyword tool you will generate keyword ideas. You can begin by entering the main subject of your website or have Google search your site and offer keyword ideas. Once the keyword tool has provided a list of keywords or keyword phrases click on the “Estimated Avg. CPC” link to bring the highest paying keywords to the top of the list. You will have to play with the CPC bid price a little to get accurate results. If your bid price is too low the list will show all the keywords with very low cost-per-click figures. From here simply choose one of the highest paying keywords or phrases and this will be the one you will use to optimize a particular web page.

It is important to have this keyword or phrase strategically placed in your web page to receive the greatest benefit. The following list is a guide on how you need to use it and where it needs to be placed. The keyword “adsense” is going to be used throughout the list as an example. The assumption that you are using HMTL is being made. If you are you using PHP the principle is the same but the code examples will differ.

Page Title

Use it one time in your page title. In the page code this is your <title> tag.

<title>How to Use AdSense</title>

Page Description

Use it once in your page description.

<meta name="description" content="My Website Teaches You How to Use Google AdSense.">

Keywords

There is a place in your page code that allows you to enter keywords. It is OK to include other keywords, but be sure you have the one you are using to optimize the page included once in the list.

<meta name="keywords" content="adsense, adsense ads, internet marketing”>

Main Heading

Use it once in your <h1> tag. This is the main title that visitors see on you web page.

<h1>How to Use AdSense</h1>

Sub-Heading

In addition to further optimizing your web page, a sub-heading benefits visitors to your web site by expounding on the page title.

<h2>Monetize Your Website through Effective AdSense Advertising</h2>

Page Content

Depending on the amount of text on your web page you will want to have the keyword included 4 or 5 times. Don’t force the use of your keyword to the point of making the content seem inconsistent or unnatural.

Images

If you do not have an image on your web page, place one there. Again, don’t force the use of one, but find one that is consistent with the content. You will want to place your keyword in both the alternate and title portions of the code.

<img src="image.gif" alt="AdSense" title="AdSense">

Hyperlinks

Place about 3 hyperlinks to other pages in your site that use the keyword in the actual link but not in the anchor text. You will also want to find pages to other web sites that have your keyword in the link.

If you follow this simple guide you will be well on your way to successfully optimizing your web page. You are encouraged to adjust this guide according to your own circumstances.