The AdSense No-No List

Protecting the quality of its search engine results is of supreme importance to Google for a variety of reasons. Therefore they place high importance on the quality and relevancy of their search engine results. Keeping their search engine users happy keeps their shareholders happy. To remain a growing and vibrant company it is imperative that Google protect its greatest asset, the user.

For this reason, violating Google’s AdSense policies, intentionally or not, will result in getting your account terminated and you banned for life from participating in the AdSense program. Therefore, if you are thinking about profiting in the AdSense area, you must consider some things in addition to strategy and that is policy adherence. You will definitely want to avoid the following practices if you wish to keep your AdSense account active.

Page Cloaking

This is a method of AdSense optimization whereby web pages are loaded strictly for the sake of optimization and that site visitors will never see. Website owners create a separate optimized page for search engines and a more aesthetically pleasing site for their visitors. When search engine spiders visit a site the optimized page is delivered to it. When a human visits the site they are taken to a different page designed for them. For example, the optimized page may contain a great many repetitious keywords which might not make sense to a human reader, but to a search engine spider the page may appear to be very relevant.

Doorways

This is very similar to page cloaking. Doorway pages are simplified HTML pages customized to specific keywords and phrases. They are specially programmed to be visible only to search engine spiders. The intent is to trick search engines into raising the rank of these pages. When a human visitor lands on one of these pages, they are quickly redirected to the genuine web page.

Hidden Text

This is the art of filling a web page with keywords in text too small to read or in the same color as the background. Web site owners will also try to hide links in this manner. The goal is to make the web page as relevant to AdSense as possible by adding an abundance of keywords in this manner and not interfering with its readability. However, the net result is having your account banned.

Link Farms

This is a process (usually automated) of different websites exchanging reciprocal links to increase search engine optimization. Theoretically, the more sites that link to your website the more popular your site is perceived to be by the search engines. Essentially it is a form of spamming search engine indexes (spamdexing). There are other link exchanges that are not considered spamdexing which allow you to link to other sites which are relevant to your own.

Multiple Domains with the Same Content

Having multiple domains with the exact same content is something that cannot be hidden. This popular technique to increase web traffic can actually bring in less traffic. Concentrate on having one large quality website.

Multiple Site Submissions

Avoid multiple submissions of your website and pages to search engines. They will consider it spamming and ban you from being listed. Check to see if your site has already been listed before you submit it. For this reason it is advisable to avoid auto submitters.

Develop the mindset that you are building websites with human users in mind and not bots. Avoid the temptation to circumvent the process and better use that time developing a quality site. You well reap greater rewards by taking this approach.